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Will Apple Join the Virtual Reality Market?

Apple VR

Towards the end of 2017, many tech companies launched a product they predicted would change the lives and habits of their consumers - Virtual Reality Headsets. Products like the Samsung Gear, Google Daydream, and the Sony VR Doom were swept off of shelves almost instantly with the holiday season just around the corner. Although virtual reality has been used in technology for quite some time, these releases were big news for the everyday user because they made VR affordable.

Most people purchasing VR headsets intended them to be used for entertainment purposes. However, the makers of these devices had bigger plans. They knew that entertainment was just the beginning and that VR would soon become a part of people's everyday lives.

Currently, businesses of all types are adopting virtual reality with open arms. Vacation companies are previewing vacation destination with VR, manufacturing companies are utilizing it for prototyping, and many retail tycoons are using it for marketing and advertising. It seems as though there is nothing virtual reality can't do.

However, all of the commotion surround VR has left people asking one question---is Apple going to join in?
True to traditional Apple fashion, they are making their biggest fans play the waiting game to see what they will introduce in terms of virtual reality. We’ve seen it before with the launch of their home assistant, wireless earbuds, and many other products...Apple just likes to wait.

Word on the street is Apple is set to launch its virtual reality product in early 2020. Yes, that means we still have over a year to wait. According to many experts though, this product will certainly be worth the wait as it promises to be one of the best on the market.

When it comes to down to what the capabilities of Apple’s VR product will be, the most we can do is speculate. However, there are some rather solid speculations that will get your heart pumping with excitement. First, many think Apple’s product will offer both virtual and augmented reality features. Second, insiders say that this product will be more powerful than anything else that is currently available in virtual reality---exciting news for sure!

Although the premise of Apple joining the virtual reality world is rather exciting, the top-of-the-line product will still only scrape the surface of what is possible. We know that businesses are able to use virtual reality and that people regularly use VR for entertainment. However, what we don't know is just how far virtual reality will go.

Is it possible that virtual reality will become a basic component of our everyday lives? Absolutely, yes. But for now, we will wait and see.

Read more at: CNET and Forbes

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